Conducting Property Market Research
By Stephen McClatchie
Here are tips for conducting market research:
Develop your expertise
Read everything relating to investment and the property market.
Magazines like, Your Investment Property; Australian Property
Investor Magazine; Wealth Creator. Newspapers such as the
Wednesday Age; Sunday Age; Saturday Sun, Australian Financial
Review. Start to read wealth creation books so you can get a feel
for the different strategies that people purport. Attend seminars
and be open minded but know that the data is presented in a way
that suits their strategy and confirms their point of view.
Always do your own independent research
Useful reports and data (you will generally have to pay for these):
www.rpdata.com.au
www.residex.com.au
www.reia.com.au
Decide on the top 5 areas that you are interested in
Property investor magazines regularly suggest ‘hot’ suburbs. What
you need to remember though is that when the magazines get hold of
a trend, that trend may be well and truly over.
Many property investor magazines provide statistical information
regarding medium property prices for each suburb. The medium price
range will give you an idea if you can afford the properties in
that suburb. Companies like RP Data (RP Data.com.au) and Residex
(residex.com.au) may also be useful.
Research the properties in your chosen area
Go to all the real estate agents in the area – never speak to one
agent only. Here are some great questions to ask the real estate
agent…
How many properties are for sale in your price bracket?
How long has the property been on the market?
How do they compare?
What are the best streets in that suburb?
Why is the vendor selling?
Have any improvements been done to the property since they
purchased the property?
Who’s buying in this suburb? Are they investors or owner-occupiers?
How many properties similar to this on their rental role?
Who are the typical tenants in this area?
What public transport is available?
Do they know of any new developments, road improvements or
infrastructure occurring in the area?
What are the best streets in this suburb?
Where are the worst streets located?
Now contact the local council. What can they tell you about any
potential developments or infrastructure occurring in the area? Are
there any land release initiatives. Is there anything negative
that may impact the suburb such as banks closing down, pollution,
hazards etc.
The council can also provide recent property sales in the area you
are focusing on, giving you a good idea of the price point.
Create an excel spreadsheet or checklist so you can easily
compare properties and suburbs.
Create a list of your best questions so that you have it ready each
time you go through this process.
Write down the answers. You will be surprised at how quickly each
property and suburb or town starts to blend into the next.
Attend lots of auctions in your chosen area. Get a feel for the
current supply and demand of property. How are people bidding? How
many people are turning up at auctions? This will give you a great
feeling about the market in your chosen area at any given time.
More people attending auctions = hot market.
Less people attending auctions = cooling market.
When you visit the property make a note of the following:
- The size of the property – how many square meters?
- How many bedrooms?
- Are there any special features such as two car garage,
air-conditioning, heating, alarm, granite benchtops, timber
floorboards, workshed.
Is there anything unique about the property such as pool, granny
flat, water saving garden, low maintenance garden.
About Stephen McClatchie….
Stephen McClatchie is the Founder and Director of Loans Australia, and Loans USA. Having overseen the writing of more than $650 million dollars in mortgage finance over the last 14 years, Stephen is well placed to understand the needs (and frustrations) of multiple property owners and investors.
Stephen has been involved in mortgage lending since 1995 and is a specialist in mortgage structuring, strategic financing, management and mortgage selection.
Further information is available at http://www.loansaustralia.com.au/ or http://www.loansusa.com.au/

Conducting Property Market Research